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  • Writer's pictureAimee Bercovici

Hometalk Inc. Trends Report - January 2023

With the new year in full swing, we have some great new trend suggestions ready for you!

Trending on the Hometalk Family of Sites

Here are the trends we're seeing across the Hometalk family of sites!

Hometalk Hits

DIY Cleaning Products

A lot of people take the time in January to do a deep clean of their houses after the holidays. There has been a lot of family time at home and hosting guests so it really is the best time to get the house spick and span. We have seen some great DIY cleaning products on Hometalk that our readers loved! Check out this alternative to bleach that Jillee shared using only two ingredients. She also shared a homemade shower cleaner which amazed our readers who gave it a try.

Storage Baskets

Along with cleaning, people will be interested in decluttering and organizing their homes in the new year. Turning baskets into organizational decor is trending now and we found some cheap and easy upgrades to repurpose them and use them as great storage solutions. Take a look at this DIY rope basket that Hannah made using an old cardboard box as the base.

Here is another great DIY boho basket that would be a perfect storage solution for many!

Foodtalk Faves

Healthy Snacks

News Year’s resolutions have been made and our readers are looking for the best healthy snacks out there! This recipe for crispy zucchini chips is a healthy and delicious snack that was shared by our blogger Rebecca Dillon.

Readers will also love any low carb snacks like this copycat recipe for Wendy’s Frosty that’s low carb and low calorie too!

Pancakes With a Twist

We believe that pancakes are always trending but we love seeing pancake recipes with a twist! Take a look at this delicious sourdough discard pancake recipe shared by Jennifer from The Flowering Farmhouse. This Cinnamon Roll Pancake recipe adds a fun flavor to a regular pancake recipe - just what we need!

Upstyle Stars


On Upstyle, we’re seeing a lot of love for scarves and fun ways to style them.

There really are endless ways to wear scarves just like our creator, Melissa, shows us in this post. Elena has a whole Youtube channel on how to tie a scarf but this braided scarf tutorial is definitely a favorite!

Upcycling Old Clothes

With a new year comes a new look for many but a lot of people don’t want to spend thousands on upgrading their closet and would much rather refashion their older pieces. Eden from Crows Feet in Heels shows us how she gave her old mismatched boots a new look by spray painting them. Readers were totally wowed by the transformation. There are so many ways to upgrade your closet on a tight budget!

Wows from the Web

We’re bringing the best of the web to you this month with examples and trends we’re seeing take social media by storm. Check out the examples we’ve added here to give you some new inspiration and add to your ideation.

Perfect for Hometalk…

Organizing Hacks

January is the month for reorganizing and decluttering! Projects like this Dollar Tree organization hack that can help DIY storage solutions, are exactly what readers are looking for.

Valentine’s Day Decor/Gifts

Valentine’s Day will be here before we know it and our readers are already searching for gift ideas and DIY decor. How cute is this Conversation Heart Wreath? This easy DIY Valentine’s Day Chalkboard is super cute too!

Perfect for Foodtalk…

Chaos Cooking

A style that’s set to be trending in restaurants in 2023 is “Chaos Cooking”. These dishes are a mashup of global flavors and often out of the box fusions. For example, this recipe for tandoori pasta is exactly what Chaos Cooking is all about. Give it a try for yourself and see what recipes you can share with us on Foodtalk!


Many people take part in "Dry January" and abstain from drinking alcohol for the month. Let's share our best mocktail recipes! This rosemary and white peach refresher is a colorful drink that will be sure to brighten up anyone's day.

Perfect for Upstyle…

Wednesday Addams

If you haven't heard yet, there's a lot of hype around Wednesday Addams hair and makeup tutorials since Wednesday has been released on Netflix. People are loving the series and loving her style too. Kirbie Johnson answers 3 of the most asked questions here about Wednesday's hair and makeup. Readers would love to see more ways to mimic her style!

Scalp Care

According to Pinterest, there has been an increase in searches around scalp care as terms like “scalp treatment” and “clean scalp” are seeing an influx amongst Gen Xers and Boomers. Many people are reporting that their hair felt healthier and thicker after using scalp brushes. We'd love to see more DIY scalp treatments like this one shared by Torera George.

Materials Worth Mentioning

Here's a quick list of items and materials our audience is loving when it comes to DIY projects. Challenge yourself to create something new using one of the materials listed below.

  • Throw blankets

  • Baskets

  • Heart decor

What trend inspired you this month? Let us know in the comments below!

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