She cracked the code to successful reel content… and so can you!
Meet our Creator of the month: Sivan Malul
During the pandemic everything was closed and we were staying in place but Sivan didn’t let that stop her from finding a new hobby. For the last three years, she has been turning thrifted items into clothes.
Sivan shows off her creations on Instagram and TikTok and has over 21,000 followers watching. Even though she got her first sewing machine in 2019 she has already sold over 11 pieces earning over ₪5,050.00 which comes out to over $1,000.
Even though English isn’t her first language it was really easy to understand Sivan because fashion is universal. She is in Israel and I am in Texas but for women who love fashion like us, the world is just one big runway.
How would you describe your style?
I don’t have a preferred style, I like everything and mixing different things together. Ever since I was a kid I always dressed differently from other people. I would take the stuff I bought in the store and change it up to look different because I wanted my clothes to be unique. I don’t like to limit myself, I don’t even like saying “I’d never wear that” when I see things I don’t like.
I only shop at second hand stores and only wear second hand clothes. I think it’s me doing my part, there’s already enough clothes out there. Even my husband and kids only wear thrifted clothes.
Where do you get inspiration for your outfits?
Pinterest, Instagram, and TikTok. I never copy something I see, I always take it to my own place.
How did you learn to sew?
I actually learned on TikTok. During covid I bought my first sewing machine and started following a lot of creators who show sewing tips. I also watched videos on YouTube but the ones on TikTok are just shorter.
How long does it take for you to complete a project?
It could take anywhere from an hour to a week. It really depends because if something isn’t working then I will leave it alone and come back when I feel inspired again.
Do you plan your content in advance?
I usually jot down anytime a new idea comes to me and then plan out my actual projects week by week. Since everything I make comes from something I thrifted it is also a little spontaneous because I could go to the store and find something great and move all my other projects back to work on my new thrift.
Did you have any video experience before making your reels?
No! None! In the beginning it would take me all day from morning to evening to shoot just one video. It was discouraging and I kept comparing myself to other people wondering how they posted a new video everyday. You learn everything with time, and I’m getting better everyday.
How long does it usually take to make a reel? This part of my process can take a while because I am a perfectionist. I like to check and make sure EVERYTHING is okay, like the hair, makeup, background and lighting. I got myself a ring light and that was a big deal because it really helped my videos to have better lighting.(Watch this video on Sivan's TikTok)
How do you edit your reels?
I downloaded a simple editing app on my phone and played around with its features. I think it’s important when starting out to work with simple editing apps that you understand easily because if it’s too complex that will just slow down the process.
Which type of reels do you find to be the most successful?
I think the best videos are when you show from start to finish what you do. It doesn’t have to be very long and detailed when showing the process just enough to show progress.
The longest reels I make are 1 minute, ideally I would edit them to be 30 seconds but that doesn’t always work because it can be hard to show everything that fast. Don’t worry too much about time as long as your project is good and you’re showing a clear before and after. If your reel does start to feel long make sure you use a good song because that really does make a difference. People will watch longer if they like the song and they don’t even realize it.
Do you have any tips for someone who wants to start making reels?
The most important thing you need for making good quality reels is good bright lighting and a good camera! I’m not sure if the song and hashtags you use play a factor into getting more views but I try to always use both.
Are you excited for any projects in 2023?
I have my first pop-up event coming this month. I’m going to take a lot of the clothes I make and hopefully people will buy it. I usually sell it online but this will give them a chance to see it in person.
It was a pleasure meeting Sivan! I hope you enjoy reading the interview as much as I enjoyed writing it. Be sure to follow her Upstyle profile, Instagram, and TikTok. You can also buy her upcycles and refashions here.
Is there a creator on Hometalk, Foodtalk, or Upstyle who you think should highlight next? Let us know at email@example.com!