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How does it work?


The Instagram Influencer program was designed for Influencers who post delicious and doable tutorials on their feed, enabling them to grow their following by posting their content on In exchange for posting 3 "Quality Score 2"  tutorials on Upstyle in one calendar month, we offer a monthly gift card valued at $50, features in our daily email newsletter, and a feature on our Instagram feed.

Who can join the program?

As we qualify influencers for the program, we look at the following criteria:

1. Content is food-related and suitable for the Foodtalk community

2. Passion for fashion and DIY style

3. Beautiful quality images

What is a “Quality Score 2” post?

Our goal at Upstyle is to connect people with tutorials that are inspiring and doable. The best way to engage this audience is by sharing the highest quality content with them. On our end, a high-quality post is marked as "quality score 2."

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How does it work?


The YouTube Features program helps video creators expand their reach, increase their video views, and grow their YouTube channel while inspiring and teaching the Upstyle community to make, refashion, and style looks they love to wear!

Our editors select videos from your channel to feature on Upstyle. We then create a step by step tutorial and embed your YouTube video at the top of the post so that all of the video views go directly to your channel (see example). Your videos are featured on our website and in our email resulting in thousands of new video viewers on your channel.

What types of videos are you looking for?

Our goal at Upstyle is to help women personalize their wardrobe by creating looks they love through making, sewing, refashioning, and styling clothing. We look for step by step tutorials that are filmed in landscape, at 1080p, and well-lit. Here’s what else we look for: 


Style videos: videos that provide actionable tips and advice to viewers that they can apply to their wardrobe and include  We don’t feature fashion hauls or sales due to the evergreen nature of our platform.

Example: 5 ways to wear your white jeans by The Style Sessions


DIY/Sewing videos: videos that include hands-on DIY demonstrations showing the full step by step tutorial and including a styled “after” showing a person wearing the clothing. 

Example: refashion a men’s shirt into a cute puff sleeve dress by Jess Dang

​Do I need to create new content?

No way! We select videos from your existing video library.

How often do you feature my videos?

We typically feature 2-4 videos per month

Is there any ongoing commitment?

None at all. If at any point you’d like to discontinue the program, just let us know! Please review our terms of use here.

How do I get started?

Please email to request to join the program and include a link to your YouTube channel

YouTube Features Program
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